How to Improve your Facebook Interaction

If you run a hostel or other business, you probably already have a Facebook fan page.  But are you getting the most from your Facebook page?  Perhaps your audience is not interacting as much as you expected.  If your fans are not interacting with your brand and sharing your content, what value do they really have?

Here are some sure fire ways to improve your Facebook interaction immediately:

  1. Keep your posts and updates short.  Research has consistently shown that longer updates don’t get as much interaction.  Short, concise, posts with a call to action will get your audience revved up and interacting more.
  2. Use Full Length URLS.  In other words, don’t use URL shorteners like bit.ly.  The reason is that users and followers like to know where the link is taking them.  There’s a certain fear factor when it comes to following links, especially when so many disguised URLS have been known to take users to false pages, or worse yet, pages that will install viruses or adware on your device.  Also, many more users these days are accessing Facebook from mobile devices.
  3. Post your content at the best time of day for your audience.  bit.ly data indicates that the best time to post on Facebook is between 1:00 pm and 3:00 pm, when Facebook traffic peaks.  Links posted between 1 and 4 pm get the highest click-through rates.  And, Wednesday at 3:00 pm is the best time of the entire week.  Also, engagement tends to be higher on Thursdays and Fridays as the work week winds down, and people tend to turn to their facebook accounts for more social interaction.
  4. Know which keywords elicit more engagement.  Call-to-action words like post, submit, like, tell us, etc. will get better response from users.  Tell users what you want from them, and they’re more likely to respond positively.  Excessive use of promotional words like sweepstakes, contest, etc. will turn users away.
  5. Asking questions is a great way to get people commenting.  Keep your questions to the end of your posts for better engagement.  Questions starting with where, when and should tend to get the best response.  Questions starting with why get the least response.

For more information on the research supporting these tips, see:

5 Ways to Improve Your Facebook Engagement